Jahmene Douglas is back working with Asda to give the nation a ‘Silent Night’


X Factor runner-up Jahmene kick-starts his music career with his former employer Asda following the X Factor finals.


The lights may have only just gone down on Jahmene Douglas’ X Factor experience, but the singing sensation has already signed up to his first commercial deal to start his music career – and with none other than his former employer, Asda.


Just 12-hours after the X Factor results were announced to the world Jahmene was straight into a studio to record the iconic, festive song ‘Silent Night’. The track has been used to create a special, online version of the supermarket’s Christmas advert, which launches on www.YourAsda.com today.


The 80-second ad is a way for Jahmene to thank Asda colleagues and customers who supported and voted for the 22-year-old singing sensation throughout the show.


Jahmene said: “The support I had from Asda colleagues and shoppers nationwide during the X Factor was overwhelming, and I don’t think they realise just how much this meant to me. Recording ‘Silent Night’ for an online version of Asda’s Christmas advert is my way of saying thank-you to everyone who voted for me, so I hope people like it.

It was an amazing feeling to record my first song in the studio that wasn’t for the show. I feel blessed to have had this opportunity and can’t wait to see what the future holds. Jahmene Douglas

Stephen Smith, Asda’s chief marketing officer, said: “Jahmene has become a genuine role model and inspiration to so many colleagues and shoppers since his time on the X Factor, so we were delighted to get behind him during the show. We wanted to give something back to our colleagues and our shoppers, so what better way than for Jahmene to sing this track for the advert.