Beyoncé’s social media fans soar and Biffy Clyro get Reading and Leeds lift

Beyoncé experienced a huge boost in social media fans following her performance at the Superbowl half-time show on Sunday. On the day after her performance, Beyoncé gained over 37,000 new fans followed her on Twitter, more than tripling the number of fans she gained on the previous day.


Her Superbowl half-time performance was seen by 104 million viewers and saw Beyoncé reunite with Destiny’s Child.


Her YouTube hits also soared - receiving 77,000 views. This was nearly double the 40,000 views her channel received across the whole of the previous week.


The Superbowl is not the only event boosting the online profile of major artists.


Scottish rockers Biffy Clyro also got a lift from being announced as headliners for the Reading and Leeds Festivals in August.


The band acquired over 1,600 new followers in a single day, - more than quadrupling the group’s average daily fan gain of 380 for the month of January.


Greg Mead, CEO of Semetric, the firm behind Musicmetric, said:

Social media activity has become more and more important in gauging how fans discover and listen to music. With a better understanding of how people use social media, the music industry should be able to work out how best to generate revenue from activity surges such as this.

In the case of Beyoncé, her record sales have increased dramatically in the wake of the Superbowl, and the combined weekly sales of albums by Beyoncé and Destiny’s Child increased to 20,000, an increase of 197% when compared to the previous week’s sales.


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