‘Donate. Style-up. Empty’

Local homeless charity, Mustard Tree, is celebrating a ground-breaking week of Mancunian goodwill, as donations from The Empty Shop MCR are counted.

In partnership with shopfitters Clarke Gough and Manchester Arndale, Mustard Tree has received 7,550 items of pre-loved clothing from Manchester shoppers in just ten days, through this innovative project based in Manchester Arndale.

Modelled on a pioneering project in Brazil, The Empty Shop MCR is the first of its kind in the UK, inviting local people to bring their pre-loved items of clothing to be styled-up each day by brands, bloggers and stylists to create a unique shop display. Each day the shop was emptied and all items of clothing have been donated to Mustard Tree, either to be made accessible to those in need or to be sold to raise funds for the charity’s projects.

Totalling 242 bin bags of clothes and ranging from designer dresses to cosy knits and stylish accessories, donations came from generous Manchester residents, 20 local businesses, retailers within Manchester Arndale and independent brands. Local brand AKA donated 1,000 items totalling £20,000 to kick off the project, there were a few famous Manchester faces at the shop and Bruce, the dog from Manchester’s Blackdog Ballroom chain even stopped by to drop off 15 branded t-shirts.

Volunteers from Mustard Tree manned The Empty Shop MCR throughout the ten days and worked hard to raise greater awareness of homelessness in the Manchester area.

Adrian Nottingham, CEO of Mustard Tree said:  

We’d like to give a very big thank you to everyone who took part in this fabulously planned, organised and delivered innovative project. Mustard Tree was proud to partner with Manchester Arndale and Clarke Gough, to give the people of Manchester an opportunity to demonstrate their generosity towards some of the most vulnerable members of this great city.

The partners are now looking to next year and how to make the Empty Shop MCR even bigger and better.

For more information go to the Press and Media section of The Empty Shop Manchester’s website: http://www.emptyshopmanchester.co.uk/media-press-pack/

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