Calling all free-stylers, free spirits and fashion lovers…

The pervasive influence of board sports on fashion is explored and interpreted as only Selfridges can with Board Games – a celebration of surf and skate through a high-fashion lens.

For six weeks this spring Board Games will immerse in store, bringing the visceral energy of the street and sea to Manchester.


For Selfridges lead SS14 fashion story, Selfridges buyers’ edit looks to the aesthetic of sport across every category. In addition, shoppers can view and purchase a collection of limited-edition boards that are worldwide exclusives.


Skate decks switch from the red bottom Louboutin through to a monochrome x-ray design of Yohji Yamamato’s own skull. Billionaire Boys Club, Blood Brother, BOY, Kenzo, Peter Pilotto, Philip Lim, Stella McCartney, Y-3, Dries Van Noten and Selfie are just some of the names ensuring fashion heaven is a half pipe this season.