Blue, white and grey launches with an alternative edge

Blue, white and grey launches with an alternative edge

Blue, white and grey (bluewhiteandgrey.com) has announced the launch of its new online lifestyle store, offering the latest fashion trends and accessories across surf, snow and skate industries.

 

Fusing a bespoke collection of brands, the store aims to showcase up-and-coming labels whilst continuing to support a selection of well established, industry favourites. Carefully handpicked by a dedicated team of surfers, snowboarders and skateboarders, the new retail platform spanning both men’s and women’s product categories, offers Autumn/Winter 15 essentials from brands including Analog, Poler, Stance, Mink Pink, Afends, Rhythm, Volcom, WESC, RVCA and Passenger.

 

A collaboration of simplicity and functionality, the new store captures leading trends, whilst offering customers a finely tuned retail experience. Differentiating from larger online retailers, blue, white and grey prides itself on its unique brand selection and concise product range. Celebrating its first retail season, the online store brings customers fresh new styles alongside wardrobe must haves. Encompassing robust winter coats, relaxed knits, stylish denim, eye-catching tee’s and cosy beanies, the portfolio of products ensures customers are looking good on the beach, the slopes and the street.

 

Our mission is to bring back the alternative side of the industry, placing up-and-coming surf, snow and skate brands in the forefront of customers minds.

 

Founder of blue, white and grey, Simon Lomas comments “Our aim is to present fashion conscious surfers, snowboarders and skateboarders with a carefully selected group of brands and products. We want to showcase companies that are producing exciting new product lines and provide customers with a user-friendly shopping experience that doesn’t involve them having to trawl through pages upon pages of product from hundreds of different brands. Our mission is to bring back the alternative side of the industry, placing up-and-coming surf, snow and skate brands in the forefront of customers minds.”

 

 

Nestling alongside the new store, the popular blue, white and grey blog channel will continue to deliver interesting content across surf, snow, skate and music. Initially launching back in 2014, the blog has gone from strength to strength, establishing a solid readership and loyal social following. Maintaining its unique community vibe, blue, white and grey is committed to sharing news, features and exclusive interviews.

 

Exploring new dimensions and introducing additional product categories, blue, white and grey plans to offer technical outerwear, hardware and accessories in 2016.

 

blue, white and grey reveals its latest selection of Christmas gift ideas that are guaranteed to make the festive season a cracker. From must-have cosy knits and the latest winter beanies through to standout socks and stylish snapbacks.

 

For further information or to view the current range visit the website.

 

www.bluewhiteandgrey.com | @TheOnlyShop